maurices Summer Internship Project

Over the summer I had the privilege to be a fashion design intern at maurices for a 10 week program. While I was working with the entire design team, I had the chance to also work on an internship project with the other maurices interns. At the end of our internship program, we had the opportunity to present our project to the entire company.

Our internship project focused on improving the Holiday 2020 sales of the dresses department through product versatility. Our concept mainly focused on the needs of the target customer while providing her a higher product value through functional design elements. The dresses we designed are appropriate for all body types and ages, have adjustable and reversible elements, and are in a solid color palette for mixing and matching. Our idea is that the target costumer would get more out of the product if the dresses could be styled or worn in different ways. We expressed these ideas of versatility through our My Style garment tags. These tags have sketches and messages on the front and back of the cards to help the customer become more creative with their wardrobe.

---

I cannot thank maurices enough for this amazing internship experience! My 10 weeks working with the design team in New York has been filled with hard work, team collaboration, and design development. I am truly honored to have had the opportunity to work with such knowledgeable and talented designers. I could not have asked for a better summer. #maurices